Visual elements

Textures + patterns

Textures + patterns are visual elements that provide a background for a brand. They should enhance the visual storytelling, but not steal the show from the primary visual elements.

Texture styles

Linear

When to use

→ Rule One
→ Rule Two
→ Rule Three

Iconographic

When to use

→ Rule One
→ Rule Two
→ Rule Three

Photographic

When to use

→ Rule One
→ Rule Two
→ Rule Three

Linear

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Visual elements

Textures + patterns

Textures + patterns are visual elements that provide a background for a brand. They should enhance the visual storytelling, but not steal the show from the primary visual elements.

Texture styles

Linear

When to use

Iconographic

When to use

Photographic

When to use

Linear

Diagonal line patterns

[Brandcast blue]

[Brandcast red]

[Brandcast yellow]

[Brandcast green]

Focus frames

Geometric patterns

[Style 1]

[Style 2]

[Style 3]

[Style 4]

[Style 5]

Iconographic

Photographic