Abstract icon system
Our custom abstract icon family that is related to and derived from the translucencies in our abstract brand mark.
Sample meanings
The abstract icons are flexible and can be used in a variety of ways. Below are some examples of possible meanings for a few of them.
Growth
→ Increasing
→ Gains
→ Enlargement
Goal
→ Targeted
→ Aim
→ Purpose
Network
→ Server stack
→ Organized
→ Layered
Build
→ Structure
→ Container
→ Block
Speed
→ Future
→ Movement
→ Arrow
Change
→ Pattern
→ Transformation
→ Pixels
Scope
→ Breadth
→ Elevation
→ Height
Repetition
→ System
→ Forward
→ Iteration
Expansion
→ Far-reaching
→ Development
→ Infinite
Key
→ Exclamation
→ Solution
→ Access
Full-color icons
Diagrams
Our icons can be used as components in information design.
Pentagon
[In use]
These examples show the pentagon in use for the customer journey.
The ribbon
[Option A]
[Option B]
[In use]
These examples show the ribbon in use for a customer journey map in color and in grayscale.
